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workshop on fashion sustainability and new business models

The Bologna Fashion Festival is an event that celebrates Italian fashion, characterized by a mark of quality, authenticity and innovation. Promoted by Centergross in dialogue with trade associations and local institutions, the Festival emphasizes sustainability and proposes Ready-to-Wear Made in Italy as a virtuous business model for customers and retailers.
In the heart of Bologna, this Festival is configured as a powerful catalyst that combines fashion with culture, art, economy and tourism, transforming the city into an epicenter of innovative and sustainable trends. Through the Bologna Fashion Festival, Centergross not only celebrates the excellence of the fashion sector, but also strengthens the intrinsic link between local creativity and the global context, promoting Bologna as a leading destination in the international fashion scene.

"Pronto Moda" is proposed as a winning strategy for the benefit of a fashion market increasingly oriented towards the “green”, sustainable, competitive revolution. A Fashion that expresses the perfect synthesis between beautiful, well-made and accessible.
Summer in Italy, presentation of the Spring Summer 2024 Collections of seven brands of Centergross, the largest and most important European hub of Pronto Moda made in Italy: Angela Mele Milano, Gil Santucci, J.B4, Keyrà Alberto Cacciari, Rinascimento, Sophia Curvy, Souvenir.

photoshooting in the streets of Genoa for the production of the book Genova Jeans

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Ideato da Roberto Corbelli con la regia di Alex Leardini, vuole promuovere in Italia e all’estero l’immagine di Bologna e di Centergross nel ruolo di protagonista del Polo Internazionale del Pronto Moda Made in Italy, e far conoscere il rapporto che lega la moda e il capoluogo emiliano, leader nella produzione della seta in dal XV secolo.

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© 2023 by Zoe Marks.

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